It's no secret that Google has been making a play for SMB market share, a territory long under Microsoft's control. It's a logical goal to pursue as business computing continues to evolve from the local machine to cloud computing—Google's wheelhouse. But can Google succeed at taking customers from business software incumbent Microsoft, even while fending off newer cloud-based competitors?
Cloud computing has made the SMB market a goldmine for service providers. Vendors can offer and tailor services (such as databases, programming platforms, unified communications, and more) that would have been out of reach for small businesses due to cost or technical expertise requirements. Still, Google hasn't made significant gains in the enterprise space. I addressed the reasons why businesses have been slow to embrace cloud computing in a recent analysis of Google Apps.
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