Hosting and cloud computig provider RackspaceHosting has announced at its Rackspace Email & Apps Reseller Conference that the cloud-based applications division has plans to restructure its reseller program, which will emphasize the company's commitment to channel partners through increased revenue opportunities, new training and marketing resources, and an expanded product portfolio. The announcement parallels recent updates from Rackspace to boost partner programs for Managed Services and The Rackspace Cloud to aggressively grow the company's presence in the channel.
"We've always had the sense we needed to put more resources into our reseller channel marketing, and now is the time to step up our offerings," said Kirk Averett, Director of Product, Email & Apps Division at Rackspace. "We are seeing increased demand for hosted email applications, from people who didn't think they needed to consider this type of application in the past -- especially as some big names have gotten into the market."
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