Friday, March 12, 2010

RackspaceHosting restructuring cloud apps partner program

Hosting and cloud computig provider RackspaceHosting has announced at its Rackspace Email & Apps Reseller Conference that the cloud-based applications division has plans to restructure its reseller program, which will emphasize the company's commitment to channel partners through increased revenue opportunities, new training and marketing resources, and an expanded product portfolio. The announcement parallels recent updates from Rackspace to boost partner programs for Managed Services and The Rackspace Cloud to aggressively grow the company's presence in the channel.

"We've always had the sense we needed to put more resources into our reseller channel marketing, and now is the time to step up our offerings," said Kirk Averett, Director of Product, Email & Apps Division at Rackspace. "We are seeing increased demand for hosted email applications, from people who didn't think they needed to consider this type of application in the past -- especially as some big names have gotten into the market."

Read Full Article Here:

Thursday, March 11, 2010

Google Launches Online Marketplace For Cloud Applications

Google has launched an online marketplace where third-party suppliers of on-demand applications that supplement Google's own applications can show off their wares.

Taking a page from the strategy books of Apple's App Store and other online software marketplaces, the new Google Apps Marketplace offers cloud-based applications that integrate with Google Apps. At the time of the launch late Tuesday Google said more than 50 companies were participating.

Google Apps today includes the company's email, calendar and Google Docs document, spreadsheet and presentation applications, among others.

"We're often asked when we'll offer a wider variety of business applications " from accounting and project management to travel planning and human resources management," said product manager Chris Vander Mey in a statement. "But we certainly can't and won't do it all, and there are hundreds of business applications for which we have no particular expertise."

Read Full Article Here:

Wednesday, March 10, 2010

10 Cloud Computing Channel Programs You Need To Know Now

Winning In The Cloud

Whether you're fully enmeshed in cloud computing or just dipping a toe in the cloud waters, in many cases it's going to be up to vendors to get you up to speed. Selling into the cloud is dramatically different than hardware sales and selling software licenses. Solution providers have to be ready to embrace monthly annuity payments and change their business models to accommodate them. They also have to sharpen their services focus to help customers adjust to new computing, storage and application environments.

Here we look at 10 vendors who get it. Ten vendors who have launched cloud-focused channel programs that enable their partners to go out and engage customers while ensuring those solution providers will have success doing so.

These are the ones to beat.

Read Full Article Here:;jsessionid=X1PY4BVZE42PVQE1GHPSKH4ATMY32JVN?pgno=1

Tuesday, March 9, 2010

Microsoft Targets Cloud Partners With BPOS Incentives

With cloud computing square in its sights, Microsoft (NSDQ:MSFT) Corp. at XChange Solution Provider this week in Los Angeles detailed a new lineup of cash and marketing incentives that the software giant said will help partners sell into cloud environments.

Fred Studer, general manager of Microsoft's Information Worker group, said the new incentives show Microsoft is serious about the cloud and it wants to fuel partner success. The new incentives come after CEO Steve Ballmer last week outlined Microsoft's overall strategy for cloud computing.

To help on-board partners, Microsoft has launched a cloud-focused partner Web site for partners building or extending cloud practices. Dubbed, the site offers partners access to cloud assets such as marketing plans, marketing templates, call scripts, and other customizable marketing materials. It also offers tools such as an RFP template, business plan building tools, migration tools and tips on how to deliver in cloud environments.

Read Full Article Here:;jsessionid=JR5MBZFACJZBLQE1GHPCKHWATMY32JVN?cid=nl_vi