U.K.-based ThinkGrid is looking to take the U.S. channel by storm and already has its sights set on what will surely be its largest competitor: Microsoft (NSDQ:MSFT).
"Some of the big vendors you associate with being channel-friendly are becoming channel-unfriendly," ThinkGrid CEO Rob Lovell said in an interview. Specifically, Lovell called out Microsoft and its BPOS SaaS application suite channel saying Microsoft BPOS VARs tend to receive thin margins.
ThinkGrid is looking to take on Microsoft and woo away its BPOS partners as it prepares to launch its first official channel program in the U.S. after 18 months in the UK.
Read Full Article Here: